Identity by Design

Many stumble into it accidentally, but if you establish a culture designed to help you accomplish your vision and launch, you’ll get much more out of your people, they’ll be happier, and when things get hard, they’ll go to war with you.

Culture can help you hire the right people, set the right values, and achieve your goals much faster than expected, even in the face of adversity. It is the shot in the arm most companies need to get them over the finish line.